Transcendental is a family-owned Design—Consultancy for brand systems & digital experiences.

 
 
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MAGDIEL ORTIZ
DESIGN DIRECTOR

Magdiel Ortiz works in both analog and digital mediums—with a particular interest in where they collide. Magdiel began his studies at the Pratt Institute in Brooklyn and finished a Master Degree at School of Visual Arts. Having Paula Scher as his mentor, it had a significant impact personally and on his development as a designer.

Previously, Magdiel worked at Pentagram under the direction of Luke Hayman. During his three years at Pentagram, he worked on branding, editorial, identity systems, environmental graphics, signage, and web design for corporate and non-profit organizations. He lives-works in Washington, DC.

 
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KERENLY AYALA
BUSINESS STRATEGIST & CO-FOUNDER

With legal experience and a demonstrated history working in the public and private sector, she is the key to all internal processes in the team.She holds an LL.M from Loyola University New Orleans College of Law, a JD from Facultad Eugenio Maria De Hostos in Puerto Rico and a B.A in Social Sciences of The University of Puerto Rico.

She is a certified Conflict Resolution Mediator and is the co-founder of Transcendental. In the Fall of 2019 she founded Transcendental with his husband Ricardo. Kerenly lives and works in San Juan, PR

 
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RICARDO MORALES-HERNÁNDEZ
FOUNDER & DIRECTOR

A family man, artist, educator, designer, and developing as a pastor-theologian. He uses analog, digital, and biological media with a primary focus in visual communication and extemporal drawing. With background in Media Arts History, Social Sciences & Religion he has been the recipient of some scholarships among them: AIR–CPW- Andy Warhol Foundation, National Endowment for the Arts and the Center for Image Science in Austria.

Previously, Ricardo worked with leading local studios as a Senior Designer, Design Strategist, and Art Director. He lives & works from Puerto Rico.